The Story of Simple Scrapper, Abridged Version (Q&A)

by | In My Office | 3 comments

It’s Q&A month and I’m answering your biggest questions about life, business, and simple scrapbooking.

Q&A with Jennifer Wilson | The Story of Simple Scrapper, Abridged Version

How did you decide to start your own business?

I launched Simple Scrapper in 2008 with the idea that I would create a blog to document my own journey in scrapbooking. However, I set out with the idea that it could be a business and that to do so I would share my story with a teaching perspective.

My premise when I began was that digital scrapbooking was the path to simplicity. However, I quickly learned that there is no one single path, that The Simple Way was unique to the individual. When I embraced more of a theory + application approach, my own spin on scrapbooking education and coaching began to develop.

The thing is, I didn’t go to business school and at the time there was very little out there about bootstrapping your own business online. I have figured things out step-by-step, building something real and profitable along the way. I have made a lot of mistakes and am constantly learning more.

I really believe in sharing the message that scrapbooking doesn’t need to be complicated, but more importantly I have had to believe in my own ability to succeed. Patience and persistence, along with thoughtful innovation, have been so important for the growth of Simple Scrapper into what it is today.

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We believe simple is not how your page looks, but how your scrapbooking hobby works. We have a free workshop called SPARKED and it is the best way to learn more about Simple Scrapper and start creating consistently.


  1. Jamie

    I was watching a rebroadcast of Becky Higgins CreativeLive talk. She brought up some great points about scrapbooking in general. And the whole time she kept bringing her products back as the solution. Not to take anything away from her solution, it’s a great one. But it’s also too narrow. For me at least.

    While she was talking I kept thinking “Jennifer has a solution for that”. “Jennifer’s planning pages help with this”. “Focus is doing that.” And on and on. I so appreciate that you embrace “simple” as a continuum and not a one size fits all approach!

    I love this quote: “I quickly learned that there’s no single path, that The Simple Way was unique to the individual.”

    • Jennifer Wilson

      I felt similarly when watching the CreativeLive class. While pocket pages have opened up a lot of new opportunities for simplified scrapbooking, there’s just one option in our toolbox.

  2. Gab

    I wholeheartedly agree that there is always more than one way of doing things!


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